Toronto Star Touch
Summary
Star Touch was a tablet exclusive editorial app created by The Toronto Star. As an interactive designer I was tasked with designing and developing animated interactive ads, promotional websites, and a UX style guide for the editorial and design team to reference.
Goals: Redesign Toronto Star Touch's website to highlight the app's features and educate users on the app's gestures, animations and UI.
My Roles: Wireframing, prototyping, visual design
Toronto Star Touch at this point had amassed a regular readership, but still had trouble with users not fully exploring the app. The app encourages interaction and playing around with screens and a lot of our user feedback indicated many users didn’t interact or tap things as much as we wanted.
